by Daniel | Aug 6, 2024 | Insights
For many years, digital sales tools were seen by front line sales as more trouble than they were worth, especially in the consumer-packaged goods (CPG) sector. Early devices, like PDAs, were cumbersome, with clunky data entry, poor battery life, and connectivity...
by Daniel | Jul 17, 2024 | Insights
In the world of sales, it’s often said that “what gets measured, gets managed.” Incentives, bonuses, and performance reviews are powerful tools for driving behavior, but misaligning these levers can have devastating effects on your sales line. Not...
by Daniel | Jul 16, 2024 | Insights
In the realm of sales, understanding the “what” is straightforward—you know what your sales team does. However, many sales leaders struggle to articulate the “how.” Often, these leaders come from distant areas within the business, away from the...
by Daniel | Jul 15, 2024 | Insights
Bringing on a New Brand: Key Considerations for Your Go-To-Market Team Introducing a new brand can be a significant challenge for your Go-To-Market team, often something they experience only once or twice in their careers. Even if the brand falls within the same...
