by Daniel | Oct 2, 2026 | Uncategorised
Plan. Do. Review. Properly. Commercial teams spend a lot of time measuring execution. There is good reason for that: if it gets measured, it is more likely to get done. Did the customer agree the activity?Did the new price go live?Did the promotion appear in store?Did...
by Daniel | Nov 24, 2025 | Insights
In leadership circles commercial strategy often receives the most attention; however, it is execution that determines whether any of it matters. Nowhere is this clearer than in markets that rely on distributors. They are the final extension of the commercial...
by Daniel | Jul 21, 2025 | Insights
When Enablement Is the Funnel: Aligning Learner Journeys with Commercial Outcomes Built with intent, capability programs can achieve far more than just upskilling.Take AWS’s APCR program — a model designed with the end in mind from the beginning. From initial outreach...
by Daniel | Jun 3, 2025 | Insights
At Sales Capability Forensics, we begin with a simple principle: sales is a capability, not just a role. But if that’s true, why is sales still treated as non-transferable?While Finance, HR, or IT professionals frequently move between industries, Sales professionals...
