Sales Capability Forensics |

Unlock the Secrets of your Sales Performance

Introduction:

Sales Capability Forensics was established to bridge the gap between a company’s intended execution and the actual activities happening at the point of purchase. This disparity can arise from various factors, such as differing KPIs between departments or the development of organizational silos. One constant is that as an organization grows larger, the likelihood of misalignment in execution increases.

As the gap widens between marketing and sales, and between the Sales Director and the customer, the perception of execution increasingly diverges from reality. Our role is to uncover this reality and recommend changes that enable you to deliver the full experience of your brand or service to consumers and customers.

Our Services:

Sales Capability Forensics conducts a thorough investigation throughout the entire route to the consumer and across the commercial planning cycle. We ensure that this complex process aligns with the company’s commercial goals and is optimized for success at the point of purchase.

By combining desk research and fieldwork, we identify obstacles and diversions that divert resources from effectively executing the brand experience or delivering the designed service. Together with you, we determine the scope of the analysis, aiming to maximise your return on investment by prioritising the channels or teams that you consider most critical. There are many components to a business capability but we see them as People, Processes and Tools combining to deliver a defined level of efficiency and effectiveness. Our forensic work will uncover and explain how your organisation is functioning.

Get in Touch:

We’d love to have a chat with you to discuss how Sales Capability Forensics can improve your sales function and get you hitting your targets.

You can drop us an email at office@sales-capability-forensics.com, or feel free to book a free discovery call by clicking the button above.

Daniel helped design and implement a new Target Operating Model during our company integration and rebrand. He provided the structure, job descriptions and alignment we needed to ensure we had the capacity and capability in the organization to deliver budget and the brand aspiration of the business.

Daniel also instilled confidence in the sales organization through his leadership that allowed the business to move forwards and achieve double digit growth in year 1.

Toby Venus

Group International Client Director, Selecta

Dan played a pivotal role in the implementation of the SAP Trade Promotion Management solution across a team of 50+ accounts managers.

Dan is a great communicator and was able to drive users buy-in which is key in a change programme of that scale. I was also impressed by Dan's ability to constantly challenge the development teams to produce design solutions aligned with the needs of the business.

Daniel Lander

Chief Financial Officer, Suntory Beverage & Food

A big focus on developing his team is the first thing that comes to mind, when thinking about Daniel.

I had the pleasure of having Daniel as my manager in Carlsberg Group In 2019 and learnt a lot from him.

I was particularly impressed with Daniels focus on personal development. He would always involve, support, and challenge me to ensure my continued development.

A skill I appreciated so much, that when he offered to be my mentor after leaving Carlsberg Group, I accepted the offer without hesitation.

Jimmi Thisted

Senior Global Manager, Carlsberg Group